广州古村落旅游开发研究——以国家历史文化名村大岭村为例

A Research on the Development of Historical Village Tourism in Guangzhou: A Case Study of Daling Village

古村落的旅游开发受到普遍关注,本文以广州唯一的国家历史文化名村——大岭村为例,讨论了广州古村落的旅游开发问题。本文分析了大岭村的旅游开发条件,讨论了旅游开发原则,提出了大岭村在遗产保护、形象策划、空间布局、产品开发、市场营销与发展模式等方面的建议。本文认为,广州古村落的旅游开发,不仅需要充分发挥市场优势、经济优势与资源优势,同时也要认识到古村落的产业结构、人口结构、土地结构等方面的特点,把古村落旅游发展与新农村建设结合起来。

The research of village tourism is a hot topic these days. The paper discusses the development of historical village tourism in Guangzhou based on the case study of Daling village. It analyses the requirements and principles of developing tourism in Daling, giving suggestions on heritage protection, tourism image, space planning, product exploitation, marketing and development pattern. Attentions should be paid to the advantages of economy, market and resource in village tourism development. At the same time, village tourism exploitation and the new village campaign should be integrated in terms of industrial structural, demography and land use.