试析城市旅游文化的营销策略

On city tourism culture's marketing strategy

旅游文化是人类过去和现在所创造的、与旅游有关的物质、精神财富的总和,一种成功的旅游文化,不仅仅表现在对这种文化的培育和树立,还需要有成功的营销策略。因此,在我国旅游文化的发展过程中,对城市旅游文化如何开展文化营销显得迫切而紧要。本文通过针对城市旅游文化营销的路径分析,提出相应的营销实施具体策略。

Tourism and Culture is a human created by past and present,with tourism-related material and spiritual wealth,the sum total of a successful tourism culture,not only in this culture and to establish,but also need to have a successful marketing strategy. Therefore,in our tourism and cultural development process,the city tourism and cultural marketing,how to carry out culture and become urgent and critical. In this paper,for the city tourism and cultural marketing,path analysis and put forward concrete strategies to implement the appropriate marketing.