中国乡村旅游的至高目标:营造国际品牌——以黄山市为例

The Ultimate Goal for China’s Rural Tourism - to Create an International Brand ——Taking Huangshan City as an Example

乡村旅游产品的市场半径一般不大,但具有顶级乡村旅游资源的目的地可以也应该开拓入境市场,中国乡村旅游有志气也有能力把至高目标定位于营造国际乡村旅游品牌。为了实现这个目标,可以借鉴黄山市的乡村旅游国际化,实施以下方略:发挥政府的引导作用,推行乡村旅游产品的国际化,开辟国际乡村旅游市场,大力推广信息产业化,开辟乡村度假和乡村博物馆,支持社区参与。

In general, the market radius for rural tourism products is not so large. However, rural tourism spots with top resources can and should open up the inbound tourism market. China rural tourism also has the spirit and ability to target the highest： to create an international brand of rural tourism. In order to achieve this goal, we can learn from the city of Huangshan International Tourism Village, following the implementation of the strategy： to display government＇s guidance function, to carry out the internationalization of the rural tourism product, to open international rural tourist markets, to promote the information industrialization vigorously, to open up the rural vacation and rural museum, to support the community involvement, etc.