上海杨浦区会议旅游质量评价的实证研究

A CASE STUDY ON THE CONVENTION TOURIST QUALITY EVALUATION IN SHANGHAI

随着上海会议旅游的迅速发展,会议旅游产品成为上海市都市旅游产品的重要组成部分。文章以上海市杨浦区为例,从参会代表的角度出发,建立会议旅游质量评价的量表,找出参会代表评价会议旅游产品质量的主要因素,探索决定参会代表评价会议旅游产品质量的主要原因。

Convention tourism product has been a key element of urban tourism system of Shanghai.This thesis constructed the evaluation scale for convention tourism quality,based on which main factors of convention tourism quality evaluated by delegates were abstracted,and then explored the reasons determing their evaluation.Previous research on convention tourism was scarce,not to mention those from the view of delegates constituting the biggest group of convention tourists.From this point,this-empirical study could not only contribute to convention tourism research pool,but also shed light on the improvement of convention tourism in Yangpu district as well as in Shanghai as an international convention destination.