基于三角模型的中国城市动漫产业竞争力评价

TRIANGLE MODEL EVALUATION OF CARTOON INDUSTRY COMPETITIVENESS IN CHINA CITIES

动漫产业在中国许多城市中得到发展,现有产业竞争力模型在尺度和指标上对动漫产业不适用,单独用"产值"指标来衡量,其数值不好确定。鉴于此,文章利用国家广电总局公布的数据,根据产量、产质和集中度三个指标,借助三角模型对36个城市的动漫产业进行评价,进而将36个城市划分为成长、起步、萌芽3类,每类又分两亚类。在36个城市中,北京、上海、长沙、广州、杭州为成长类动漫城市。该结论的应用意义是建立城市动漫产业竞争力的评价模型,为不同类型动漫城市提供发展方向和相关建议。

Cartoon industry has developed in many cities of China. However, the industrial competitiveness models in hand could not be applied in assessment of cartoon industry, and the data of production value of cartoon industry are not unified in different cities. So this article uses the data from the State Administration of Radio Film and Television to set three evaluating indicators, of production quantity, production quality and production concentration. 36 cities which have been evaluated in this article are categorized into 3 top level groups—flying, taking off, and at airstrip. Each group has 2 sub groups. Among all 36 cities, Beijing, Shanghai, Changsha, Guangzhou and Hangzhou are in the flying group. The evaluating result comes to build a new evaluation model of cartoon industry competitiveness and give the different developing directions and advices for the cities.