新疆发展探险旅游的必要性及面临问题分析

The Necessity of Developing Exploration Tourism in Xinjiang and the Problems

在传统旅游项目利润率不断下降,竞争压力越来越大的情况下,新疆发展探险旅游是必要的并具有独特优势,针对新疆探险旅游产品运营模式、保障措施、市场营销等经营层面出现的问题,联系实际提出针对性建议。

The article,under the circumstances that Xinjiang traditional tourism items are decreasing in profit and the competition pressure in tourism is becoming more serious,analyzes the significance and the unique advantage of developing exploration tourism in Xinjiang.The article also puts forward some specific proposals according to the operation mode of exploration tourism in Xinjiang,safeguarding measures and tourism marketing.