摘要
通过对服装主副线品牌名的研究,得出主副线品牌名的关联性较大的的多种命名方式,并对这种关联性进行分析。关联度较高的品牌命名方式值得中国的服装品牌在进行副线品牌名时可作为借鉴。
By studying names of the garment main and the bridge brands to find arieties naming ways from the high-related names,the article analises relations between these names.The ways of these high-related brands names are worthy of learning when Chinese garment brands plan to develop a bridge brand.
出处
《武汉科技学院学报》
2009年第5期42-45,共4页
Journal of Wuhan Institute of Science and Technology
基金
女式西装穿着压力测试与舒适性研究(SS115001)
"苏州大学国家重点丝绸工程实验室"资助
关键词
服装品牌
品牌延伸
服装营销
fahiong brand
brand extension
garment marketing
