摘要
服装价格促销中常用的"满返"促销在文字形式上跟"满减"促销极为相似,常常给消费者带来迷惑。因此,深入分析研究它们,揭示其本质的不同,是非常有意义的。
Two methods of sales promotion frequently used in the department stores are studied in this paper.They are similar in form but different in essence.So it is meaningful to study them with comparing them with each other.
出处
《武汉科技学院学报》
2009年第5期46-48,共3页
Journal of Wuhan Institute of Science and Technology
基金
"苏州大学国家重点丝绸工程实验室"资助
关键词
价格促销
返券
减价
clothing sales
sales promotion
coupon
discount
