浅析期刊业创新发展趋势下的整合策略

Analysis of Periodical Industry to Adapt to Innovation and Development Trend of the Integration Strategy

我国期刊业市场化步伐的加快,使期刊面临激烈的竞争和压力。这需要我们认清楚现今期刊业发展的趋势,应用科学的策略和战略的眼光来谋划期刊的发展之路。

Country periodical industry accelerates the pace of market-orientedness,so journals face fierce competitionand pressure.This requires us to identify clearly the present trend of development of the industry journal,applied science strategy and strategic vision to plan for the journal development.