摘要
高校校报是高校中占据主导地位的重要校园媒体。然而,受众意识的缺失,逐渐成为高校校报受众流失的重要因素。通过对高校校报受众意识缺失的表现及原因的分析,提出了高校校报确立受众本位意识、提升传播效果的有效对策。
College newspaper is an important campus media.However,The imperfection of audience awareness has gradually become an important reason for reduction of Audience.The article analyzes the phenomenon and reasons for the imperfection of audience awareness,put forward specific measures.
出处
《武汉科技学院学报》
2009年第5期53-55,共3页
Journal of Wuhan Institute of Science and Technology
基金
国家社会科学基金"十一五"规划2009年度教育学青年课题(CEA090118)
关键词
高校校报
受众意识
缺失
确立
college newspaper
audience awareness
imperfection
establishment
