关于品牌战略的探讨——煤炭企业实施品牌战略的分析与思考

Probe into the Brand Strategy——The Analysis on and Consideration about the Implementation of the Brand Strategy in the Coal Enterprise

基于对品牌的概念及煤炭企业品牌战略内涵的理解,从煤炭企业实施品牌战略的实际意义入手,通过分析我国煤炭品牌实施现状,探讨了品牌在煤炭企业发展中的重要性,并有针对性地提出了一系列营销战略。

Based on the understanding of the concept of the brand and the connotation of the brand strategy of the coal enterprise, starting from the practical significance of implementing the brand strategy by the coal enterprise, and through analyzing the current implementation of coal brand in China, this paper probes into the importance of the brand in the development of the coal enterprise, and puts forward a series of corresponding marketing strategies.