大规模定制战略中知识管理的作用机制研究

Knowledge Management in the Application of Mass Customization

论文在介绍大规模定制战略及知识管理概念的基础上,具体分析大规模定制战略实施中知识管理的作用。最后通过构建一个产品-顾客知识管理系统,分析了企业如何借助知识管理这个新兴的技术来实现企业的大规模定制战略。

This paper first introduces Mass Customization Strategy and Knowledge Management,then analyzes Mass Customization Strategy in the implementation of Knowledge Management.Finally,by building a product-customer Knowledge Management system,it analyzes how companies use the new Knowledge Management technologies to achieve their Mass Customization Strategies.