提升内蒙古旅游业核心竞争力的对策研究

Countermeasures on Enhancing the Core Competitiveness of the Tourism Industry in Inner Mongolia

所谓区域旅游业的核心竞争力是区域旅游产业拥有和保持竞争优势中最重要的竞争力。近年来,内蒙古旅游业发展迅速,已经成为自治区国民经济的重要产业之一。但是,与国内其他旅游强省相比,内蒙古旅游业的发展还相对落后,提升内蒙古旅游业竞争力已势在必行。提升内蒙古旅游业核心竞争力的对策包括:明确发展思路、发挥政府主导作用、打造旅游精品线路、培育旅游龙头企业、建立旅游产业集群、加大旅游宣传促销。

The core competitiveness of the Regional tourism refers to the most important competitiveness during the regional tourism industry keeping the competitive advantage.In recent years,The tourism of in Inner Mongolia has a rapid development,tourism has become one of the important industries of the province′s economy.But comparing to other provinces with developed tourism,it is still relatively behind in Inner Mongolia.So it is imperative to ascend the competitiveness of Inner Mongolia tourism.The countermeasures of ascend the core competitiveness of Inner Mongolia tourism include clear the development thinking、play the government＇s leading role、Creating exquisite tourism products lines、cultivating the leading tourism enterprises、establishing the cluster of tourism industry、increasing the publicity and the sales promotion about the tourism of in Inner Mongolia.