论文学作品在旅游景区开发中的作用

On the Functions of Literary works in Tourism Exploitation

文学作品在旅游景区开发中起着很好的宣传作用,许多景区正是依靠文学作品而名扬四海,吸引了各方游客前来参观。文学作品在旅游景区规划设计中也发挥着作用,重建古建时可以借鉴相关文学作品,模拟文学作品的景观也成为旅游开发的一大热点。优秀的文学作品影响深远,对旅游产品有着很好的定位作用,有助于提高其文化内涵。如何有效地利用文学作品,是景区开发的一项重大任务。

The literary works play a very good role in the market promotion in the tourism exploitation,and many scenic spots rely on literary works known in the world to attract tourists to come and visit.Literary works also play a role in the reconstruction of the ancient buildings in scenic spots planning and design.Some outstanding literary works have a far-reaching impact on the tourism product positioning,helping to enhance its cultural connotations.How to effectively make use of literary works is an important task for the scenic area exploitation.