产品需求类型与供应链设计匹配研究

Research on Alignment between Product Demand Type and Supply Chain Design

根据产品柔性需求和数量柔性需求的程度高低界定了稳定性、产品柔性、数量柔性以及产品数量柔性四类不同的需求环境。通过理论以及案例研究发现,稳定性需求、数量柔性需求、产品柔性需求、产品数量柔性需求分别与效率型、数量反应型、创新反应型和定制反应型供应链存在最佳匹配关系。从市场需求、产品种类变动、利润率、顾客驱动因素、市场资格因素、市场制胜因素等方面归纳了四类供应链的不同特点。研究结果为企业根据需求环境设计供应链提供了决策依据。

Product demand environment can be divided into four types：stable,volume-flexible,product-flexible,and flexible in both volume and product according to the flexibility level of product demand and volume demand.Based on theoretical study and case analysis,we find that stable,volume-flexible,product-flexible,and flexible in both are in the best alignment with efficient supply chain,quantitative response supply chain,innovative response supply chain and customized response supply chain respectively.The different attributes of four types of supply chain are analyzed from the perspective of market demand,product variety,profit margin,customer driver,market qualifier,market winner and so on.The research results provide decision criteria for firms to make supply chain strategy according to demand environment.