电视仪式:电视人类学研究发展

TV Ritual:An Introduction of TV Anthropology

相较于其他艺术现象,电视及其传播、接受、反应行为具有更多的人类学涵意。对电视仪式的揭示与探索是电视人类学研究的核心。本文指出,电视节目的策划制作与收视实践,是一种仪式的现代性表征。电视仪式就是以电视为媒介中心组织起来的结构性行为。人类学仪式借助电视这一现代传媒技术已经深刻地切入到人们的日常生活之中,发挥着重要的结构性作用。对电视仪式的研究既可以展示古代仪式的现代表征,亦可以揭示当代电视人类学的深刻意义与广阔前景。

Compared with other art phenomenon, television and its communication, acceptance, response behavior has more anthropological implications. The exploration of the TV ritual is the core studies of TV anthropology. This article pointed out that the planning and production of television programs, as well as the watching practice are ritual representation of modernity. TV ritual act as the structural behavior of modem society. Anthropology ritual, connecting with TV technology, has been deeply cut into peoples everyday lives, it plays an important structural role. Studies on the TV ritual can show not only the modern representation of ancient ritual, but also can reveal the profound significance of contemporary TV anthropology.