基于产业价值链的移动商务诚信体系初探

Research on the M-commerce Sincerity System Based on the Industry Value Chain

在分析移动商务产业价值链的基础上,构建移动商务诚信体系框架,包括以移动运营商、内容提供商、服务/产品提供商、移动门户提供商、移动用户为主体构成的核心层诚信;以平台软件提供商、移动终端提供商、网络设备提供商、支付支持商为主体构成的中间层诚信;以移动商务产业价值链所处的外部诚信环境而构成的基础层诚信。并探讨诚信体系之间的内在联系,即层次关系、作用关系和价值转化关系。

Based on the analysis of the M-commerce industry value chain, this paper constructs the frame of M-commerce sincerity system, including specifically： the core layer sincerity formed by the mobile operators, the content providers, the service/product pro- riders, the mobile gateway providers and the mobile users ; the middle layer sincerity formed by platform software providers, the mobile terminal providers, the network equipment providers and payment providers; the basic layer sincerity formed by the exterior sincerity environment. And the relationship among the sincerity system is discussed： level relations, function relations and value transformation relations.