体验深度对“企业→顾客”知识转移效果影响的实证研究

The Impact of Experiential Depth on ″BTC″ Knowledge Transfer Effect:An Empirical Research from Ordinary Consumers in China

立足于"体验"这一企业知识社会化的重要方式,建立"体验"与"企业→顾客"导向型知识转移的关系模型。将感官体验、情感体验、思考体验、行动体验和关联体验作为体验深度的主要变量,分析其对信息可表达性、知识源的信任度、接收者的理解能力这三个知识转移效果要素的影响。通过对西安、咸阳、北京、上海四个城市普通消费者的问卷调查和统计分析,修正体验深度的层次,证实体验深度与知识转移三要素的相关关系及其对这三者的影响程度。

This paper based on the ″experience″, the important ways of enterprise knowledge socialization, and established the relationship model between the ″experience″ and ″enterprise → customer″ oriented knowledge transfer.Set the sensory experience, emotional experience, thinking experience, operations experience and related experience as the main variables of depth of experience, and analyze its effects on these three elements of knowledge transfer：the expression of information, trust of the knowledge source, the recipient＇s understanding.Through survey and statistical analysis from Xi An, Xian Yang, Bee Jing, Shanghai four cities ordinary consumer, amendment the level of experiential depth;confirmed the correlation between depth of experience and expression of information, trust of the knowledge source, the recipient＇s understanding also the impact extent to these three.