从休闲体育消费透视我国体育产业发展

A Probe into the Development of Sports Enterprise of China from the Perspective of Leisure Sports Consumption

运用文献资料、数理统计、逻辑分析等研究方法,通过对国内外休闲体育消费状况的分析,指出我国现阶段休闲体育消费与西方发达国家的差距,在分析我国社会经济发展对休闲体育消费因素影响的基础上,就休闲体育消费需求力量对体育产业的拉动进行诠释。

By using literature review, mathematical statistics and logic analysis, we analyze the consumption status of leisure sports both at home and abroad and point out the disparity of the consumption between China and the western developed countries, and, based on the analysis of the influence of social and economic development in this country on the consumption of leisure sports, we finally discuss the force from the consumption need of leisure sports on the promotion of sports enterprise.