摘要
针对近十年来以"网络公共关系"为主题发表的论文进行文献分析与回顾,探讨了网络传播工具——电子邮件、全球信息网、网络实时通讯系统、博客等在公共关系作业上的使用情形,并得出研究结论,认为:组织经营者必须跳出传统之线性?单向与控制导向的思维方式,针对网络科技特性借力使力,才能发挥网络公共关系管理的精髓。
A review and analysis has been done on the studies of ＂cyber public relationships＂ in the past ten years.It includes various applications of cyber media in public relationships,such as e-mails,the world wide webs,the real time communication systems and blogs.Then,a conclusion has been reached that the organizers should break through the traditional linearity,unidirection and control oriented thinking.Only when the cyber-tech has been taken advantage of can the cyber-public relationship management be made full use.
出处
《武汉理工大学学报（社会科学版）》
CSSCI
北大核心
2010年第2期235-240,共6页
Journal of Wuhan University of Technology:Social Sciences Edition
关键词
网络科技
公共关系
挑战
契机
展望
cyber-tech
public relationship
challenges
opportunities
prospects
