摘要
通过战略地图来描述GW公司的战略,实现平衡计分卡四个层面(财务、客户、内部流程、学习成长)的整合,分解关系战略重点的绩效目标和指标,构建一个具有共同语言基础的可视化战略地图。
Through a strategic map, this paper describes GW-Corporation＇s strategies, discusses the four aspects of the balanced scorecard： finance, customer, internal process, learning and growth, analyzes the performance goal and performance indicator that is closely related with the strategic points and establishes a visible strategic map with a mutual language foundation.
出处
《北京行政学院学报》
CSSCI
北大核心
2010年第2期74-76,共3页
Journal of Beijing administration institute
关键词
战略
战略地图
平衡计分卡
绩效管理
strategy
strategic map
the balanced scorecard
performance management
