摘要
通过对体育营销模式的界定,分析了国内外服装企业实施体育营销的现状,指出体育营销目前存在的问题和优势,进而结合实际案例提出了服装企业开展体育营销的应对策略。
It gave a description on sports marketing, pointed out its advantages and existing problems, analyzed the status quo of its application in the apparel enterprise. At last, the strategies had been put forward according to the successful cases.
出处
《纺织科技进展》
CAS
2010年第2期91-93,共3页
Progress in Textile Science & Technology
关键词
体育营销
服装企业
策略
sports marketing
apparel enterprise
strategy