从三棵脐橙树到世界第一品牌:新奇士现象的法律解读

From Three Navel Orange Trees to the World's First Brand:Legal Interpretation of the Phenomenon of Sunkist

为探讨法律体系对农业发展的作用,运用历史、案例分析与比较等研究方法,对美国新奇士现象进行法律解读。美国各个阶段法律制度对柑橘业的支持作用,体现在产业、组织、农产品、商品以及品牌等诸多方面。结合我国农业发展实际,可以参考美国的经验,从上述方面加快推动现代农业法律制度的全面构建和完善。

To explore the effect of legal system to the development of agriculture, the methods ot history studies,case analysis and comparative jurisprudence are devoted to explain the phenomenon of Sunkist. The U. S. legal system supporting the citrus industry at all stages has been embodied in the industry, organization, agricultural products, merchandise, brand and so on. With the actual situation of Chin＇s agricultural, the American experience could be referred to expedite the promotion and improvement of the legal system of modern agriculture overall from the above-mentioned aspects.