区域优势农产品品牌建设研究——以汉沽区茶淀镇葡萄产业为例

The Research of Building Regional Advantage Agricultural Products Brands——An Example of Hangu District Chadian Town Grape Industry

分析了品牌的内涵,指出区域优势农产品品牌建设存在的误区,在此基础上提出区域农产品品牌建设要强化政府和龙头企业品牌意识、建立产品品质有效监督机制、发展产业集群、进行适当品牌拓展、避免公地悲剧和有效发挥品牌作用的建议.

The paper analyzes the connotation of the brand;points out that the errors of building the regional advantages agricultural products brand,and put forward the regional agricultural products brand-building should strengthen brand awareness of the government＇s and leading enterprises,establish an effective monitoring mechanism for product quality,developing industrial clusters,and appropriate to expand the brand,to avoid the tragedy of the commons,effective playing the brand utility.