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王锋:做轮胎业的联想

The Column of figures:Man of automotive parts
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摘要 "玲珑现在已经是全球营销的品牌,这是行业公认的;但这并不意味着已经实现了品牌全球化!携手联想,我们有机会更近距离地学习、了解国内企业国际化成长历程,博采众长,成就自我。" The weakness of China's automotive parts has been widely aiticized,but the seemingly delicate automotive parts industry also has its passion.They are writing legends of their own effort,with many excellent foreign enterprises come to realize their dreams in China.This Column also tells you about the creation stories of Mrs.Nancy S.Gougarty,the Asia-Pacific CEO of TRW,and Steve Chapman,the China CEO of Cummins.
作者 黄蓓蕾
出处 《汽车观察》 2010年第4期102-105,8,共4页 Automotive Observer

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