向管理要效益——解读中冶美利浆纸公司危机成长之道

Making profit from management

中冶美利浆纸公司作为中冶纸业集团的全资子公司,投产运行之初便与全球金融危机不期而遇,面对市场萧条带来的严重库存积压和销路不畅的困难和压力,公司向管理要效益,执行精细化管理,夯实基础管理,开源节流、降本增效,顺利度过了"经济严冬"。随着基础管理工作扎实开展,公司经济效益显著提高,品牌塑造得到了市场和客户的广泛认可,在高档包装市场上占据了重要位置,成为了中冶集团纸业板块的支柱力量。2010年,公司启动全面预算管理,以此提高企业综合管理水平,增强企业的市场竞争和抗风险能力,推进企业管理上台阶。近日,本刊特约记者分别采访了该公司董事长王新和总经理周立东,请他们解读中冶美利浆纸公司的"管理之道"。

MCC Meili Pulp and Paper Co.,Ltd.,as a wholly owned subsidiary of MCC Paper Group,met with the world financial crisis at the beginning of its running.But facing with the difficulties,such as overstock and poor sales brought by the down-time of the market,MCC Meili Pulp and Paper Co.,Ltd.made prof it from management,and came through the hard time by executing ref ined management,st reng thening basic management,increasing income and reducing expenditure.In 2010,MCC Meili Pulp and Paper Co.,Ltd.started the budget management to improve enterprise management and market competitive ability.Recently,in order to understand the management style of MCC Meili Pulp and Paper Co.,Ltd.,CPPI guest correspondent interviewed Mr.Wang Xin,the president of MCC Meili Pulp and Paper Co.,Ltd.and Mr.Zhou Lidong,the general manager of MCC Meili Pulp and Paper Co.,Ltd.