让传统文化永葆青春的秘密——韩国旅游品牌对花山文化产业振兴的启示

Secret of Freshening the Traditional Cuture——Englighten ment From Korean Tourism Brand to the Development of Huashan Cutural Industry

申请世界文化遗产保护,说明花山文化已经走向了文物地位。但,目前年轻一代对中国的传统文化关注得较少,如何在多元文化、新媒体、娱乐消费的潮流下,使传统文化遗产得到当下最为活跃的也是代表着未来的广大年轻消费者的认同,韩国的经营模式值得借鉴。

Due to the less attention from Chinese younger generation on the cultural legacy,it is necessary to learn from the tourism branding in Korea to win the promising consumers＇ recognition for the development of traditional cultural industry.