手机对奖在按购买效果付费的新媒体业务中的应用

Application of Raffle of Mobile Phones Paying by Purchasing Effects in the New Media Service

基于互联网、手机的按购买效果付费的新媒体业务是在不抛弃传统广告告知目的的同时,增加了按效果付费的项目,并且结合手机平台、网络平台以及现有的销售渠道,充分地使商家与消费者实现互动购物,并将价格战转化为对真正有购买行为的消费者的优惠。以房地产互动营销为例,探讨手机对奖在基于互联网、手机的按购买效果付费的新媒体业务中的应用。

Based on the Intemet, the new media businesses of paying by purchasing effect of molile phones is not to abandon the propose of traditional advertising, bur adds the project of paying by effects. And combines with mobile phone platforms, networking platforms and existing sales channels, to fully enable business to interact with consumers shopping, and will translate into a price war on the buying behavior of consumers real benefits. Takes the real estate interaction marketing as an example, discusses the application of raffle of mobile phones paying by purchasing effects in the new media service.