对CUBA市场营销发展思路的探讨

The Discussion on CUBA Marketing Development

CUBA作为国内三大篮球赛事之一,并被央视列为国内八大赛事之一,具有十分巨大的市场发展潜力。本文以市场营销学的经典4P理论为依据,从CUBA市场发展现状、独特的品牌效应角度,对CUBA市场营销发展思路进行了研究探讨,为CUBA向市场化的发展指明了一条新出路,为有关部门制定今后的政策和体制改革提供了参考依据。

CUBA has huge market potential,as one of the three big national basketball matches and ranked as one of the eight big national matches by CCTV.This paper discusses CUBA marketing development,based on the current status of CUBA and its unique brand effect,in accordance with the Marketing Theory of 4Ps,to offer a new way for market-oriented development of CUBA and reference for formulation of policies and reform of systems in future.