摘要
电视广告是电视台赖以生存和发展的经济基础,本文主要阐述并分析目前我国电视广告产品定价常用的五种策略。
This paper makes a study on TV commercials,the financial support of TV stations.Five pricing strategies of TV commercials are involved.
关键词
电视台
电视广告
产品
定价策略
现状
TV station
TV commercial
product
pricing strategy
situation
