论民族民间文学艺术的商品化权保护模式——从“刀郎”之争看民间文艺的知识产权保护

On the Protection of Merchandising Right of Folk Literature and Art——A Case Study of the Issue of "Dao Lang"

民族民间文学艺术的商业性开发利用——商品化是一种客观存在,目前处于无法可依的自发状态,出现各种矛盾和冲突在所难免。对民族民间文学艺术实施商品化权保护,使商品化行为有序进行,一方面可以在尊重知识产权的原则下避免或化解矛盾和冲突,另一方面可以最大化地释放民族民间文学艺术本身所蕴含的商业价值和文化价值,实现双赢。

The commercial exploitation of national folk literature and art is an objective reality.However,in the course of it,various contradictions and conflicts appear due to the Absence of relevant regulations or law.It is held that the merchandising right of national folk literature and art should be regulated by law and the conduct of commercialization should be put in order.In this way,the contradictions and conflicts can be avoided or resolved under the principle of respecting intellectual property rights.On the other hand,the commercial and cultural values contained in national folk literature and art can be maximized.