摘要
介绍了关系营销的内涵,基于对农资终端销售现存问题的分析,提出了关系营销在农资终端销售中的具体实施策略。
The connotation of relationship marketing was introduced.Based on the analysis of current problems in the terminal marketing of agricultrual material products,the specific application strategies of relationship marketing in terminal marketing were put forward.
出处
《安徽农业科学》
CAS
北大核心
2010年第10期5354-5355,共2页
Journal of Anhui Agricultural Sciences
关键词
关系营销
农资
终端销售
Relationship marketing
Agricultural capital
Terminal marketing
