再论义乌会展业发展过程中的问题及其对策

On the Problems and Countermeasures in the Development of Yiwu Exhibition Industry

2008年,以义乌国际小商品博览会(以下简称"义博会")为龙头的义乌会展业,在全球性金融危机下再次取得了极大的成功和发展。然而,义乌会展业在蓬勃发展的过程之中,在面临外贸出口环境的变化时也显现出一些新的问题和现象。针对义乌市会展业的发展现状进行了调查,并且通过相关剖析,相应地给出了一些建议与对策,以供借鉴。

In 2008,Yiwu exhibition industry which makes Yiwu International Commodities Fair （herein- after referred to as ＂Yiwu Fair＂） as the leader once again achieved great success and development in the global financial crisis. However, Yiwu exhibition industry also reveals some new problems and phenomena in the face of changes of the exports environment. An investigation aimed at the development of exhibition industry in Yiwu city was conducted, and suggestions and countermeasures are given for reference.