非物质文化遗产传播过程中的意义流变

Evolution of Significance in Transmission Process of Intangible Cultural Heritage

非物质文化遗产的保护与传承也是一个文化传播的过程。基于鲜明的活态流变性,非物质文化在生成过程中,由于外部环境的变化、他者的误读及制度因素等,其意义经历着不断的变更。进入现代社会以后,各种媒介的参与,使非物质文化遗产一定意义上成为大众文化,而商业开发和大众传媒对其进行的利用与形塑,使遗产的意义一定程度上背离了原初的内涵,为保护工作带来巨大的挑战。

To protect and carry forward intangible cultural heritage is a cuhural transmission process. Based on a distinctive living - state flowing - deformation, intangible cultural heritage＇s meaning experiences constantly changed in the generation process, because of the external environment changes and other＇s misunderstanding and institutional factors. Into the modern society, the involvement of a variety of media enable the intangible cultural heritage become a popular culture. While the commercial development and use of mass media make the meaning of heritage departure from the original connotation, which brings enormous challenges to the protecting work.