社会企业的企业家精神:创业动机与策略

Social Entrepreneurship in Social Enterprises:Entrepreneurial Motive and Strategy

以社会目的从事商业活动的社会企业如今在国际上快速发展,中国也开始对社会企业的模式产生高度兴趣。文章首先通过文献的梳理定义社会企业家精神的概念,然后描述了社会企业家创业的动机,总结了作为社会企业家所应该具备的品质,分析社会企业的行为策略,主要包括资源整合、工作整合、网络促进、赋权等策略。

The social enterprise, which is engaged in the trade activity by the social goal, is now has the fast development. In recent years everwhere must sought to make a profit the organizationto start to the social enterprisers pattern to have highly interest. This paper first reviewed the literature and define the concept of social entrepreneurship, the third part described the motive which the social entrepreneurs start their businesses, then summarized the characteristics of social entrepreneurs, finally proposed the social enterprise＇s operation strategy.