文化软实力视阈下文物文化对外传播策略分析——以博物馆语境为例

An Analysis on Strategies in Intercultural Communication of Cultural Relics From the Perspective of Cultural Soft Power——A Case Study in Museum Context

有效跨文化传播力是文化软实力资源软实力化的重要保障。以博物馆为例,作为对外传播把关人之一的译者可以灵活运用解码策略,保证文化传播信道的明晰性、顺畅性和饱满性,以期实现文物文化对外传播的表现力、影响力和渗透力,为提高我国文化软实力做出应有的贡献。

Efficient intercultural communication is the presupposition in transforming a country＇s cultural soft power resources into real cultural soft power.Under the circumstances of museums,a translator as a gatekeeper of the mass communication can make proper use of a variety of translating strategies to ensure that the message channel is reasonable enough to convey Chinese culture carried with cultural relics to foreign visitors.