以博物馆为主导建构“文化超市”产业模式——以河北省博物馆和武强年画博物馆为例

On Constructing Museum-oriented "Cultural Supermarket" Industry Model——Taking Hebei Provincial Museum and Wuqiang New Year Pictures Museum for Examples

基于博物馆和文化产业均为"保护和传承文化遗产的目的",阐释文化产业应立足于文化,然后才是文化的产业化、商品化的观点,提出正确处理好"人与物的辩证关系"的措施,并以河北省博物馆和武强年画博物馆为例,阐述历史(或文物)博物馆和民俗博物馆两种不同类型博物馆的发展策略,构想出集"展示、表演、互动、自选、服务"多位一体的"文化超市"产业模式。

Both museum and cultural industry aim to protect and inherit cultural heritage. And, based on this idea, this paper illustrates that cultural industry needs to set foot on culture first and then the industrialization and commercialization of culture. It also provides proper ways in dealing with the dialectic relations between man and materials. Taking Hebei Provincial Museum and Wuqiang New Year Pictures Museum for examples, it elaborates the strategies for the development of historical museums and folklore museums, and thus composes the ＂cultural supermarket＂ industry model with an integration of presentation, performance, interaction, self-selection and service.