严重自然灾难地景区游客流失原因因子分析——以汶川地震后四川旅游为例

Factor Analysis on the Reasons for Tourist Drain after Serious Natural Disaster in Scenic Spots——Taking Sichuan Tourism after the Earthquake in Wenchuan as an Example

以汶川地震后的四川旅游为背景,通过文献梳理和深度访谈,建立了严重自然灾难后游客流失原因的测量量表,通过实证研究,归纳出严重自然灾难后游客流失的5个因子:安全疑虑、景观损坏、心理忌讳、伦理冲突和成本担忧。

It is a common situation that tourists drain rapidly in scenic spots after the occurrence of severe natu- ral disaster. What causes the loss of tourists in disaster affected areas？ Taking Sichuan tourism after the Wenchuan earthquake as a background, this paper established a measurement scale for the causes of tourist drain after serious disaster through literature review and depth interviews; then by empirical research, summarized five tourist-drain factors： security concerns, landscape damage, psychological taboo, ethical conflicts, and cost concerns.