摘要
通过分析天津民俗文化特色与旅游纪念品开发的必然性,在探析旅游纪念品开发现状的基础上,针对旅游纪念品存在的问题提出建议,探讨了民俗文化旅游纪念品的类型,提出了民俗文化旅游纪念品开发的具体对策,再通过对天津民俗文化旅游纪念品开发的研究推动民俗文化产业和旅游产业的双赢。
It analyzed the inevitability factor of Tianjin folk feature and exploitation of tour keepsake.Based on analysis of development status of tour keepsake,put forward proposal for the problem of tour keepsake,discussed the types of folk culture tour keepsake,and brought forward the specific countermeasures for the exploitation of folk culture tour keepsake,so that to offer helps for promoting the industry of folk culture and tourism.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第8期1-4,共4页
Packaging Engineering
基金
天津市文化艺术科学规划项目(C08064)
关键词
民俗文化
旅游纪念品
设计开发
folk culture
tour keepsake
design development
