日本的动漫产业结构分析

Structure Analysis of Japanese Comics & Animation Industry

以日本动漫产业现状为研究对象,分析了日本动漫产业链条的基本形态,并结合动漫所覆盖的范围,论述了动漫形象在动漫产业链中的核心角色。在此基础上,将日本动漫产业概括为以"动漫艺术创作为主导"和以"商品运作为主导"的2种发展模式,并且认为成功的动漫卡通形象使资金在动漫书籍、影视节目、文化产品与各类商品之间畅顺流动,从而促进了日本的整个动漫消费市场的发展。

It analyzed the basic form of the comics and animation industry chain,taking Japanese comics and animation industry as an object of study;then discussed the cartoon characters as the core role in the comics and animation industry chain.Based on what mentioned above,it drew a conclusion that there were two developing models,cartoon creation-oriented and commercial operation-oriented,in this chain,and insisted that successful cartoon characters made the capital flow amongst comic books,video programs,cultural products and so on of the comics-and-animation industry.