对商品包装的色彩文化探析

Discussion on Color Culture of Packaging

以商品包装色彩文化探析现实生活中的信息,与设计者交流为启示,分析了国际市场包装色彩文化多元化的新形势。论述了商品包装色彩语言、图形文化的重要作用,以及民族色彩新潜力的意义。提出了新时期商品包装设计者必须要了解产品、市场、世界各国色彩文化,才能更好的设计出我国包装色彩特定的文化内涵,目的是促进与国际市场的友好交流。

For the purpose of communication,it discussed the color culture in packaging to explore the diversification trend of the international packaging market.It also discussed the importance of color language,image culture of packaging as well as the new potentials of national color culture.To achieve friendly international communication,a packaging designer in our times has to get a familiar knowledge of the products,market and the color culture of various nations in order to work out designing pieces of particular color culture and promote the dialogue between our national color culture and the international market.