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消费者视角下商品真实性感知测度探索 被引量:1

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摘要 "真实性"问题已成为营销文献中的重要课题,但关于真实性的基础性研究仍然匮乏。本文以"小肥羊"火锅为研究对象,从消费者感知角度出发,通过实证研究,探索商品真实性的感知测度。本文的结论是,原生真实性的感知测度与商品的资源独特性和文化独特性一致。
出处 《商业时代》 北大核心 2010年第11期24-27,共4页 Commercial
基金 上海财经大学211工程3期资助项目
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参考文献10

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二级参考文献37

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共引文献76

同被引文献14

  • 1吴明龙.结构方程模式:AMOS的操作与应用[M].五南,2009.
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