福州市部分高校大学生体育消费现状分析

The Analysis of Some College Students' Sports Consumption in Fuzhou

对福州市部分高校大学生参与体育消费的现状进行了调查研究.结果表明:大部分大学生表示愿意进行体育消费,体育消费目的明确,体育消费动机是健康的,实物消费高于其他消费,消费水平较低;影响体育消费的主要因素是消费价格太高、消费场地少和学习任务重.提出了促进福州市大学生体育消费的建议:加强大学生体育消费意识的培养,让更多的学生参与体育消费;学校应在加强体育场馆建设和完善体育设施的同时,注意场馆结构的调整;促进体育消费品价格适应大学生需求,刺激消费;重视大学生体育兴趣习惯的养成,培养起终身体育观念.希望能引导大学生树立正确的体育消费观念.

The survey of some college students＇ sports consumption in Fuzhou City was made and it shows that most students were willing to spend on sports.They had clear consumption purpose,healthy motives,more spending on things,but had a low level of spending.The three factors are involved： high price,less consumption venues and heavy schedule.It suggests：strengthen the students＇ sense of sports consumption,adjust the price and stimulate consumption to meet the demand of the students,and pay more attention to the cultivation of students＇ sports interests and lifetime sports conception.It hopes to guide the students to establish right conception of consumption.