浅谈英语广告的语言特点及其翻译策略

The Language Characteristics and Translation Stragegies of English Advertisements

随着经济全球化浪潮的纵深推演,广告在现代生活中已占据了举足轻重的地位,英语广告更是如此。在引进外国商品的同时,我国企业面临的更为迫切的任务是如何用广告将自己的商品及时、准确地介绍给消费者,所以了解英语广告的语言特点和翻译策略是十分必要的。文章在阐述英语广告语言特点的基础上,对其翻译策略作了进一步探讨。

With the development of society, English more challenging international market. This paper mainly advertisements introduces the tisement. At the base of language characteristics, it analyzes translation play a very imporant role in the more and language characteristics of English adverstrategies.