摘要
探讨了Web数据挖掘在电子商务智能搜索引擎和客户关系管理等方面的应用，利用Web挖掘技术对电子商务中的大量信息进行分析和推理，从中挖掘出潜在的模式，预测客户行为，为企业的决策者调整市场策略、做出正确的决策、减少风险、获得竞争优势提供帮助。
The main body of a book have discussed the application that the Web data excavates in the field of Electronic Commerce intelligence search engine and Customer Relationship Management etc. , have made use of Web to excavate a technology carrying out analysis and the reasoning on large amount of information in Electronic Commerce, behavior , the decision-maker who is enterprise out of, excavating out the latent pattern , forecasting a customer adjust marketplace tactics , do out correct decision of strategic importance , reduce risks , gain a competitive edge providing help.
出处
《电脑知识与技术》
2010年第4期2315-2316,共2页
Computer Knowledge and Technology
关键词
WEB数据挖掘
电子商务
搜索引擎
客户关系
The Web data excavates
Electronic Commerce
search engine
customer relation
