提高《现代广告学》公选课教学质量的探索

Exploration of Improving the Teaching Quality of Public Selective Course_Advertising

针对在教学实践过程中发现的大学公选课存在的问题,就如何提高《现代广告学》公选课的教学质量,从精选教学内容、激发学生学习兴趣、采取恰当的教学方法三个方面进行了分析。

According to the problems of the public selective course existing in colleges, the writer discussed how to improve the teaching quality of public selective course advertising. It annalyzed from three aspects ： to select instructional contents and to adobt approprite teaching methods and to stimulate students＇ interest.