河南省服装产业集群竞争优势扩展途径研究

Research on Extension Approaches in Competitive Advantage of Henan Garment Industry Cluster

要拓展河南服装产业集群竞争优势,品牌的培育和打造是核心,同时集群间和集群内企业合作体系的建设是发挥集群效应的关键;差异化经营和新市场的开拓是拓展竞争优势必经之路;借助媒体平台营销是拓展竞争优势的重要手段;创建并宣传河南服装文化是河南服装产业集群竞争优势的灵魂.

To develop Henan garment industry cluster competitive advantages,brand is the core.The construction of cooperative system between and in the industry clusters is the key problem to bring cluster effect into play.Difference management and new market are the necessary path to develop competitive advantage.By means of media,is the important method to develop the advantages.Establishing and propagating Henan clothing culture is the soul of its cluster competitive advantage.