摘要
本文结合服务营销理念,阐述了医学图书馆服务营销的特点,并从分销渠道含义、医学图书馆产品类型、分销现状、网络渠道建设等方面分析探讨了医学图书馆服务营销中的渠道建设问题。
this article analyzed the character of service marketing for medical libraries combined with the concept of marketing, and discussed the distribution channel building from five aspect, including the meaning of distribution channel, product style of medical libraries, distribution status, and the internet channel building.
出处
《科技信息》
2010年第9期24-24,9,共2页
Science & Technology Information
基金
军队"十一五"面上项目"构建e-Knowledge机制下的军事医学信息保障系统"
课题编号为06MA350
关键词
医学图书馆
服务营销
分销渠道
Medical libraries
Service marketing
Distribution
Channel
