智能营销研究概述(三)——关键问题研究构想

Summary of research on intelligent sales and marketing of smart grid (3):research vision of essential issues

以发展的视角,讨论了智能电网建设进程中智能营销领域的若干关键问题,包括差异性研究、智能电网与电力市场、虚拟营销资源管理、智能营销自动化体系设计理念等多个层面,力图展现我国智能电网发展愿景下智能营销研究领域的理论热点与应用研发前景。所提问题范围包括理论与应用2个方面,为建立智能营销理论框架与逐步实现其高级应用勾画了部分研究路线。

From the view of development,several essential issues of ISM（Intelligent Sale and Marketing） in smart grid construction are discussed,including the differentiation research,the smart grid and power markets,the virtual resource management,the design concept of ISM automation system,which tries to exhibit the theoretical hot spots and application development prospects of ISM in the vision of smart grid.The essential issues discussed about include two aspects：theory and application,which sketches the research line for building the theoretical framework of ISM and gradual implementing its high-level application.