抗战前启新洋灰公司经营状况探析

The Study of the Production and Marketing of Qixin Cement Company before Anti-Japanese War

启新洋灰公司是中国民族资本主义企业的代表,它的发展不得不受制于国内外政治与经济局势的起伏变化,在此背景下,启新通过采取了一些行之有效的营销策略,在国内外的水泥市场上占有了一席之地,为今天市场经济条件下的民族企业健康发展提供可资之鉴。

Qixin cement company was the primogenitor of Chinese cement industry. It was the main foree of Beiyang industry. It accelerated the economical development of Tangshan and the north China. Explaining how did it produce and sell in the bad political and economical eondition and introducing the production and distribution of Qixin is to provide experience for healthy development of national enterprises under the conditions of the market economy.